Article: First Over-The-Counter Store Brand Omeprazole Offering in U.S. Market Creates New Option for Frequent Heartburn Sufferers.

New Store Brand Omeprazole Delayed Release Tablet, 20 mg Delivers the Same Medicine at the Same Dose as Prilosec OTC(R), but More Cost Effective for Nearly 30 Million Frequent Heartburn Sufferers Nationwide

ALLEGAN, Mich., March 12 /PRNewswire/ -- Beginning early March 2008, the nearly 30 million frequent heartburn sufferers nationwide will have a new treatment option available to them as retailers begin selling store brand Omeprazole, a proton pump inhibitor that will treat the same frequent heartburn symptoms as Prilosec OTC(R) at a significant cost savings for consumers.

"It is estimated that consumers could save more than $100 million annually by ...

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