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Article: Cough remedies endure.(Cough/Cold 2008)
- Article from:
- Mass Market Retailers
- Article date:
- February 25, 2008
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cough medicines have been under extraordinary pressure since 2006, but the category has proven to be quite resilient in the face of multiple challenges. During the last two years manufacturers have had to contend with accusations from physicians groups that their products are ineffective, as well as news that items containing the ingredient dextromethorphan are being abused by teens and young adults seeking a high.
Nevertheless, the category has held up remarkably well, and the answer has to lie in the fact that plenty of consumers still find cough and sore throat relief in over-the counter products.
According to data compiled by Information Resources ...