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Article: Women expect hair accessories to perform a dual role.(HAIR CARE)
- Article from:
- Mass Market Retailers
- Article date:
- February 25, 2008
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Hair accessories are very much a form of self-expression, and innovative suppliers have succeeded in combining fashion and function into hair clips, barrettes and headbands.
That strategy has been popular with consumers, who spent nearly $638 million on hair accessories in chain drug stores, discount stores and supermarkets during the 52 weeks ended December 30, 2007, according to Information Resources Inc. (IRI).
World Trend Inc. has carved a significant niche in the hair accessories category through the use of licensed brands. The company, which offers a line of hairbrushes and combs, is expanding its offering of hair accessories to include ...