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Article: Spanish/English codeswitching in service encounters: accommodation to the customer's language choice and perceived linguistic affiliation *.(Report)
- Article from:
- Southwest Journal of Linguistics
- Article date:
- June 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Linguistic Association of the Southwest. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABSTRACT. This paper reports on data collected in service encounters in New York and California. Assuming the role of customer, fieldworkers visited businesses and addressed service workers in Spanish. In the majority of 715 encounters, accommodation to the customer's language choice came at the first turn. That is, in the worker's next turn after having been addressed in Spanish, he or she commenced to speak in that language. In a minority of instances the worker maintained English throughout the exchange, even as the customer continued to speak only Spanish. In other encounters, the worker engaged in codeswitching between Spanish and English. These are the cases ...
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