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Article: FOR ZING'S CREATORS, IT'S A QUESTION OF TASTE.(Life and Arts)
- Article from:
- Seattle Post-Intelligencer
- Article date:
- March 10, 2008
CopyrightCOPYRIGHT 2008 Seattle Post-Intelligencer. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BOB CONDOR Columnist
THERE IS a formidable distance between an idea and reality. Many ideas go by way of detour or dead end altogether.
From that comes the first impressive thing about locally produced Zing Nutrition Bars: They exist.
Over the past few years, four Bastyr University-trained nutritionists, three in the same nutrition-counseling practice together, routinely talked about the lack of nutritious and tasty all-natural energy bars on the market. Clients asked for recommendations, and the nutritionists struggled to identify one product that was the perfect fit.
"Either the bars offered good nutrition but didn't taste ...