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Article: 'Big Pharma rushing to get foothold in emerging markets despite challenges.'.
- Article from:
- M2 Presswire
- Article date:
- March 12, 2008
CopyrightCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-12 March 2008-DATAMONITOR: 'Big Pharma rushing to get foothold in emerging markets despite challenges.'(C)1994-2008 M2 COMMUNICATIONS LTD
RDATE:13032008
London --Faced with dwindling growth rates in the US and Europe, pharmaceutical companies are turning their attention towards emerging pharmaceutical markets whose double-digit growth is fuelled by their recent economic booms. However, although the patient potential of the emerging market countries is enormous, foreign pharma companies are currently tapping into only a fraction of the consumers, due to fairly poor access to drugs in countries like India and China, and to an extent in ...