Article: Mobile multimedia survey [3ple-Media].

Byline: 3ple-Media

A new survey from 3ple-Media shows a positive shift in subscriber perceptions and expectations about the evolving role of Mobile Operators in the delivery of multimedia services. While 66% of subscribers among the 1,250 respondents say they now see their Mobile Operator as a data connectivity provider, encouragingly 20% see their Mobile Operator as most like a cable or satellite TV provider --i.e. as an aggregator and provider of multimedia content and services. A further 14% see Mobile Operators as most like their Bank -- trusted guardians of their personal data and information - and as a supplier of personalized mobile multimedia services.

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