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Article: Mobile multimedia survey [3ple-Media].
- Article from:
- Total Telecom Online
- Article date:
- March 13, 2008
CopyrightCOPYRIGHT 2008 Terrapinn Holdings Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: 3ple-Media
A new survey from 3ple-Media shows a positive shift in subscriber perceptions and expectations about the evolving role of Mobile Operators in the delivery of multimedia services. While 66% of subscribers among the 1,250 respondents say they now see their Mobile Operator as a data connectivity provider, encouragingly 20% see their Mobile Operator as most like a cable or satellite TV provider --i.e. as an aggregator and provider of multimedia content and services. A further 14% see Mobile Operators as most like their Bank -- trusted guardians of their personal data and information - and as a supplier of personalized mobile multimedia services.
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