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Article: Digital asset management saves time and money; ask the expert.(Tools & Metrics)(Interview)
- Article from:
- BtoB
- Article date:
- March 10, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mukul Krishna is global director for digital media with research firm Frost & Sullivan, in San Antonio. BtoB recently asked him about trends in digital asset management.
BtoB: Digital asset management (DAM) seems to transcend marketing, doesn't it?
Krishna: It really spans all different functions within the enterprise from art and production, to marketing, finance, accounting-you name it. It includes word processing files, spreadsheets and presentations, but also images, marketing collateral, logos, CAD files, engineering drawings, corporate videos, emergency broadcast files. There is a ton of stuff out there, and everything nowadays is digital.