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Article: Right Media's growing pains hurt clients; Yahoo subsidiary says reporting glitch under control now; clients wait and see.(News)
- Article from:
- Crain's New York Business
- Article date:
- March 10, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Amanda Fung
Yahoo is busy fighting a hostile takeover bid by Microsoft Corp., but it also has other troubles. Right Media, an advertising exchange that the Internet giant bought last year for $680 million, is having growing pains that could end up driving away clients.
Within the past two months, Manhattan-based Right Media has acknowledged a glitch in its reporting system, which lets businesses track the effectiveness of their online ads.
Clients are frustrated, and one says the snag has cost it hundreds of thousands of dollars. Analysts say that if the situation persists, Right Media will be vulnerable to rivals looking to capture more ...