|
|
Article: Football Pools make bet on digital for comeback.(Brief article)
- Article from:
- New Media Age
- Article date:
- March 13, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The Football Pools - formerly the Littlewoods Pools - is to launch a digital offensive as it moves to reinvent itself as an online brand.
The company has drafted in a raft of digital agencies ahead of the push this summer and aims to double its online users every year over the next three years.
It sees the web as "critical" to reviving the fortunes of the 85-year- old brand, whose player-base has declined from 8m to approximately 700,000 since the advent of the National Lottery.
A newly formed in-house online team has this week revealed Ambergreen as its SEO partner, while MVi will handle PPC and online media and Affiliate Future will run ...