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Article: Metal packaging shapes up: how innovative shapes and sizes are producing competitive advantages.(Exclusive Feature)(Cover story)
- Article from:
- Food Manufacturing
- Article date:
- February 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Advantage Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Long viewed as a traditional packaging type, metal cans are about to be shaken up by the commercialization of innovative shapes that deliver a strong marketing message Although the familiar cylindrical shape won't disappear any time soon, the technology is now in place which makes the production of shaped metal cans at commercial quantities a viable option for forward-thinking marketers.
Additionally, with the emergence of sustainability as a critical driver for packaging decisions, metal as a preferred material choice will now be even further bolstered by food packagers who want to make a marketing splash, while still achieving it in the most sustainable way ...