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Article: Sprint's "Simply Everything(SM)" Plan Follows up with New Initiatives.
- Article from:
- Business Wire
- Article date:
- March 17, 2008
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Sprint CEO Dan Hesse highlights the plan's benefits and introduces the evolution of brand messaging in a TV ad debuting today
OVERLAND PARK, Kan. -- Sprint (NYSE:S) announced that it will launch new marketing initiatives to support its Simply Everything unlimited pricing plan, which has excited customers after debuting two weeks ago. Today Sprint is introducing a new nationwide commercial featuring Sprint CEO Dan Hesse discussing the plan's benefits. The ad will be the first to include Sprint's new "Now Network" positioning, which will emphasize an immediate approach to customer service and to the capabilities Sprint's products provide.
Sprint is the ...