Article: A NEW CONCEPT IN SHOPPING.

Article from:
Daily Mail (London)
Article date:
March 17, 2008
Copyright

Byline: JO BLYTHE

POTRERO HILL

DUBLIN got its own concept boutique in September, in the form of Potrero Hill,just off the shopping hub of Grafton Street. The store was founded by Canadianarchitect Robynn Clarke.

'We tried to create a welcoming, edgy space that aspires to a creative butsophisticated look, as though you got to shop in a very cool girl's apartment,'says Clarke. 'It's not only great products, but the ideology: we naturallygravitate to things we are inspired by, or enjoy. It's about the experience of shopping.'

THE VIBE: Girly, but with cutting-edge cool.

THE PRODUCTS: International stationary, clothing, furniture ...

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