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Article: The ortho empire: Robert N. Pickron, DDS, employs 13 orthodontists at 23 locations--and every case they treat has a lifetime guarantee.(Cover story)
- Article from:
- Orthodontic Products
- Article date:
- March 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Ascend Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Atlanta orthodontist Robert N. Pickron, DDS, believes he has found a way to keep parents from flipping their lids when their kids lose their expensive retainers. He offers to provide a replacement at half the regular price--on the condition that the check is made payable to charity.
"I give parents their choice of charity from among five I've prescreened," he says. "The charities they can pick from are those that help the homeless and the disenfranchised, that work to protect abused children, and that support breast cancer research. I felt those were the kinds of charities everyone could rally behind. The main thing is these are ...