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Article: The Ferrari Park Avenue Showroom in New York Sees the North American Debut of the 2008 612 Scaglietti and the One-to-One Personalization Program.
- Article from:
- PR Newswire
- Article date:
- March 18, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, March 18 /PRNewswire/ -- Ferrari officially premieres today in North America the 2008 612 Scaglietti, the model used to inaugurate the new One-to-One Personalization Program of the Company. Ferrari intends to allow every client to fully personalize this flagship model, courtesy of a wide array of new content as well as the options available through the Carrozzeria Scaglietti Programme. In fact, a special dedicated "atelier" area has been set up at the factory, where clients can put together their own bespoke 612 Scaglietti accessory by accessory, detail by detail. In exactly the same way as they would at an haute couture fashion house, owners can choose details ...