Article: National CineMedia to Test Brand Experience Lab's AudienceGames(TM) on the Big Screen in Select Movie Theatres Nationwide.

Article: Media Morph: AudienceGames.(Digital)(Brand ...
Advertising Age;  March 24, 2008 ;     700+ words ... ... One of the biggest hits at last week's Ad Age Digital Marketing Conference, this interactive game created by Brand Experience Lab (in partnership with SS&K) requires members of an audience sway their bodies-think of them as a collective ...

Article: National CineMedia and Brand Experience Ink Pact
Wireless News;  March 25, 2008 ;     668 words ... ... com National CineMedia and Brand Experience Lab have entered into an exclusive ... seamless integration of the Brand Experience Lab proprietary gaming technology ... DMAs will be completed. Brand Experience Lab's AudienceGame is a kind ...

Article: Brand Experience opens up playroom; Marketers toy ...
Advertising Age;  January 10, 2005 ;     700+ words ... ... marketing and advertising executives that visit his Brand Experience Lab. He was shooting a beam of sound around the room ... Polinchock hopes will make his 2-year-old independent Brand Experience Lab a kind of playroom for marketers and agencies ...

Article: MIT Mobile Experience Lab (MIT MEL) Teams up With ...
Business Wire;  October 29, 2008 ;     700+ words ... ... amp; TRENTO, Italy -- The Mobile Experience Lab at the Massachusetts Institute of Technology ... community to thrive. The MIT Mobile Experience lab starts with four main areas of focus ... Casalegno, Director of MIT Mobile Experience Lab, and of the MIT MEL FBK Alliance ...

Article: MIT Mobile Experience Lab Partners With Fondazione ...
Wireless News;  October 31, 2008 ;     700+ words ... ... Wireless News 10-31-2008 MIT Mobile Experience Lab Partners With Fondazione Bruno Kessler ... NEWS-October 31, 2008-MIT Mobile Experience Lab Partners With Fondazione Bruno Kessler ... www.10meters.com The Mobile Experience Lab at the Massachusetts Institute of Technology ...

Article: Business Innovation Factory Launches Student Experience ...
U.S. Newswire;  May 12, 2009 ;     700+ words ... ... system. The launch of the BIF Student Experience Lab is supported by a $280,000 grant ... Foundation for Education. The Student Experience Lab is the second BIF laboratory to come online following the launch of the Elder Experience Lab and successful Nursing Home of the ...

Article: Business Innovation Factory Launches Student Experience ...
Science Letter;  May 26, 2009 ;     700+ words ... ... system. The launch of the BIF Student Experience Lab is supported by a $280,000 grant ... Innovation Factory). The Student Experience Lab is the second BIF laboratory to come online following the launch of the Elder Experience Lab and successful Nursing Home of the ...