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Article: Packaged coconut water receives a thumbs up from consumers.
- Article from:
- PTI - The Press Trust of India Ltd.
- Article date:
- March 22, 2008
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Packaged coconut water receives a thumbs up from consumers
Bangalore, Mar 22 (PTI) Amidst all the heat generated by the cola wars and the fizz created by their advertisement blitzkrieg, it is good old grandmother's-recommended cool coconut water, albeit in tetra packs, that is making a come back on the healthy drink trail of Indian consumers.
"Demand for packaged coconut water is slowly but surely gaining momentum," Dr Vijaya Kumar, Deputy Director, Coconut Development Board told PTI.
With health conscious consumers no longer finding it cool to be seen sipping aerated drinks, which have been mired in controversies over their content, it is the ...