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Article: We have advantage portfolio but Pepsi ahead in India: Coke CEO.

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PTI - The Press Trust of India Ltd.
Article date:
March 23, 2008
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We have advantage portfolio but Pepsi ahead in India: Coke CEO

New Delhi, Mar 23 (PTI) US cola giant Coca Cola has said that rival Pepsi is slightly ahead but the Atlanta-based company is determined to push India among its top five markets on the strength of its "advantage portfolio" here.

"By the way, Pepsi is slightly ahead of us. But the issue is total business. Cola-to-cola, we are ahead. Every sub-category like lemon and orange, we are ahead. Four out of top five brands are ours," Novel Isdell, Chairman and CEO of Coca Cola, told PTI.

Recalling the strategy adopted by the company way back in 1993 of buying Limca, Thumps Up and Maaza from ...

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