Articles > Health magazines > Medical magazines > New Media Age articles > March 2008

Article: ISPA defends Phorm as ICO conducts investigation.

Article from:
New Media Age
Article date:
March 20, 2008
Copyright

The ISP Association has come to the defence of behavioural targeting company Phorm as it comes under investigation by the Information Commissioner's Office (ICO) after complaints from the privacy lobby.

"If Phorm complies with the law, then it sounds like a damn good service," said Nick Lansman, secretary-general of the ISPA.

ISPA's comments come as the ICO has confirmed that it has requested information from Phorm about how it intends to meet privacy standards. This week the Foundation for Information Policy Research branded Phorm's plans illegal.

Phorm has launched behavioural targeting technology that sits within ISPs' services. It ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: ANALYSIS: How Phorm behavioural targeting ...
New Media Age;  July 24, 2008 ;     662 words ...Phorm is a two-pronged service that delivers ... details. Instead, once an ISP switches Phorm on, it compares the pages that users browse ... is deleted as soon as the note is made, Phorm claims. Once ad matches are triggered ...

Article: Virgin Media steps away from Phorm as top sites opt out.
New Media Age;  April 23, 2009 ;     700+ words ... ... with the ISP-based behavioural targeting firm. A Phorm spokeswoman said ... between the types of behavioural targeting. ISP-based Phorm works by following ... across the web, while behavioural targeting specialists like Audience ...

Article: Analysis: Can Phorm conquer data protection concerns?
Marketing Week;  September 25, 2008 ;     700+ words ... ... consent," he says. Behavioural targeting Few doubt that systems such as Phorm can be an effective tool ... BLM Quantum, says: "Behavioural targeting is not new, and neither are such concerns." Phorm says its technology ...

Article: Phorm's problems are a failure of the entire industry.
New Media Age;  April 23, 2009 ;     700+ words ... ... does look as if behavioural targeting company Phorm's long battle ... can't relax. Phorm's issues were ... position. The raft of behavioural targeting companies that don ... will benefit from Phorm's failure. But ...

Article: Phorm - is it all bad news?(Storage Expo 2008)
Software World;  July 1, 2008 ;     700+ words ... ... over the coming weeks, Phorm has hit the headlines ... outcomes for the likes of Phorm, and behavioural targeting as a whole. Behavioural targeting has long been predicted ... scams. The likes of Phorm could provide that much ...

Article: Very poor phorm
New Statesman;  October 6, 2008 ;     695 words ... ... Statesman website to look up the article I wrote on Phorm, the behavioural targeting advertising company, in March 2008. And there ... right at the top of the page: a Google ad for Phorm. That Phorm is advertising using the company it intends ...

Article: Phorm to use BT customers to test precision advertising ...
The Independent - London;  June 20, 2008 ;     666 words ... ... contribute to bandwidth costs. "Phorm's model ... brings ISPs ... from PricewaterhouseCoopers. Phorm could also bring more money ... in signing up. "Accurate behavioural targeting is worth a fortune because ... users". Kent Ertugrul, Phorm's chief executive, says ...

Article: Phorm looks into financial incentives to sign up ...
New Media Age;  January 8, 2009 ;     700+ words ...Phorm is considering using financial ... understands the controversial ISP behavioural targeting company, which works by ... customers of ISPs using Phorm's technology, such as ... recommendation last year that Phorm must be opt-in and ISPs ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives