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Article: PG Tips is reinforcing its recently forged links with the Rainforest Alliance with a three-week cinema campaign over Easter that discusses its work with the ethical certification scheme.(CAMPAIGN TRAIL)(Brief article)
- Article from:
- Grocer
- Article date:
- March 8, 2008
CopyrightCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PG Tips is reinforcing its recently forged links with the Rainforest Alliance with a three-week cinema campaign over Easter that discusses its work with the ethical certification scheme.
Its five-minute film, A Tale of Two Continents, runs in cinemas from 21 March until 10 April before Horton Hears a Who!, The Spiderwick Chronicles, Inkheart and Wildchild. It shows PG Tips' protagonist Monkey romping through the history of tea, from its discovery ...