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Article: Pep Boys Names Zimmerman Advertising its Agency of Record.
- Article from:
- Business Wire
- Article date:
- March 27, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PHILADELPHIA -- The Pep Boys - Manny, Moe & Jack (NYSE:PBY), the nation's leading automotive aftermarket retail and service chain, today announced that it has selected Fort Lauderdale, FL-based Zimmerman Advertising as its agency of record.
Pep Boys will partner with Zimmerman, the nation's 15th largest advertising firm and the largest automotive retail advertising agency in the U.S., to create new marketing and advertising, media planning and buying and creative strategies to serve the needs of Pep Boys' 562 stores across the country and in Puerto Rico.
"Partnering with the Zimmerman folks makes sense, as they understand the importance Pep Boys places ...