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Article: Serving this important consumer.(FOCUS ON: MARKETING TO THE RURAL LIFESTYLER)(Allied Insurance and Nationwide)
- Article from:
- Agri Marketing
- Article date:
- March 1, 2008
CopyrightCOPYRIGHT 2008 Henderson Communications, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MASSEY FERGUSON
by Steve Gorsuch, Director
Livestock, Dairy, & Rural Lifestyle
Duluth, GA
In 2008, Massey Ferguson recognizes the importance of the rural lifestyle market as core of its continual focus to provide innovative solutions in farm equipment, service and support to its customers.
The rural lifestyle market is an integral audience in this effort because it is a continually growing segment of customers who want, and in many cases, can afford technology, reliability, convenience, comfort and the service we can provide. The Massey Ferguson brand leverages our heritage of providing over 160 years of market-driven ...
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Article: The Massey Ferguson experience.(THINKING OUTSIDE ...
Agri Marketing;
June 1, 2008 ;
700+ words
... ... opportunity. I am your tractor ... I am Massey Ferguson. The heart of the farm. And the ... work. This is just a snippet from Massey Ferguson's "Spirit of the Brand" campaign ... the history and legacy behind the Massey Ferguson brand. To showcase the brand, Massey ...
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