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Article: SNIPPETS.(Barex Italiana's hair care line, ECRU New York's hair care preparation line, Milani Cosmetics' new mascara)
- Article from:
- WWD
- Article date:
- February 29, 2008
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LINE EXTENSIONS: Barex Italiana is adding items to several of its top-selling hair care ranges. Within the Fine hair range is a new conditioner, Delicato, which is formulated to build volume and tame flyaways. Barex's Frizz line is receiving a De-frizzante Spray, a styling aid to combat frizzy hair, which is made with fruit alcohol. And, the Barex Style range is receiving Gloss Hairspray with strong hold. The spray is enriched with pro-vitamin B-5 for flexibility and shine. Barex realized 25 to 30 percent growth each of the last two years, according to Guita Dovas, founder of New York-based OloffBeauty, the exclusive purveyor of Barex Italiana, Aet Botanical collection and ...
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Article: New York-based Warren-Tricomi Salon and Spa has ...
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...New York-based Warren-Tricomi Salon and Spa has launched a line of hair care products called PureStrength. This strengthening Three-C System of Cleanse, Close and Condition for varying hair types was ...
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