Article: SNIPPETS.(Barex Italiana's hair care line, ECRU New York's hair care preparation line, Milani Cosmetics' new mascara)

LINE EXTENSIONS: Barex Italiana is adding items to several of its top-selling hair care ranges. Within the Fine hair range is a new conditioner, Delicato, which is formulated to build volume and tame flyaways. Barex's Frizz line is receiving a De-frizzante Spray, a styling aid to combat frizzy hair, which is made with fruit alcohol. And, the Barex Style range is receiving Gloss Hairspray with strong hold. The spray is enriched with pro-vitamin B-5 for flexibility and shine. Barex realized 25 to 30 percent growth each of the last two years, according to Guita Dovas, founder of New York-based OloffBeauty, the exclusive purveyor of Barex Italiana, Aet Botanical collection and ...

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