|
|
Article: Sudan's Lost Boys hire Euro to find spotlight.(News)(Lost Boys Rebuilding Southern Sudan)(Euro RSCG Worldwide Inc.)
- Article from:
- Advertising Age
- Article date:
- March 24, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: JEREMY MULLMAN
After 22 years of war left southern Sudan one of the most devastated spots on Earth, a group of former refugees is struggling to raise awareness for its plight at a time when an equally tragic genocide in another region of the country-Darfur-is dominating media attention and humanitarian appeals.
What to do? Get an ad agency.
The Lost Boys Rebuilding Southern Sudan-an organization that counts nine of that country's famed "Lost Boys'' as directors-has tapped Euro RCSG, Chicago, to boost its charitable brand.
Euro has already designed a logo for the organization and is working on marketing materials and a website ...