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'Lies, damned lies and statistics': the Business Coalition for Workplace Reform campaign of 2007.

In early 2007 the Australian Prime Minister, John Howard, urged business groups and employers to conduct a publicity and media campaign in defence of his government's WorkChoices industrial relations laws. In mid-2007, nineteen employer associations established the Business Coalition for Workplace Reform (BCWR) in response to this challenge. The media campaign ('Let's keep workplace reform') was largely based on a report prepared by Econtech Pty Ltd (2007), commissioned by the Australian Chamber of Commerce and Industry. This article analyses both the Econtech report and the BCWR campaign.

Introduction

The origin of the axiom, 'There are three kinds of lies: lies, damned lies, ...

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