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Article: Target turkey hunters: carefully timed strategies grab gobbler sales.
- Article from:
- Shooting Industry
- Article date:
- March 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Timing is everything in building your profits. This is especially important if you want to benefit from seasonal sales. Take turkey season. To take full advantage of the spring turkey sales you need to time your product rollout to the period when hunters are thinking about the season and ready to reach for the dough. And for turkey hunters, that may be earlier than you think.
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Although opportunities for hunting turkeys have expanded across the United States, the window for sales has actually shrunk. You can hunt turkeys in all of the lower 48 and several Canadian provinces. The narrow sales window is partly due to hunters no longer ...