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Article: Fabulosity Designed by Kimora Lee Simmons Launches Exclusively At JCPenney.

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Business Wire
Article date:
March 31, 2008
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Designer Kimora Lee Simmons Offers New Juniors Brand at No. 1 Department Store for Teens

PLANO, Texas -- J. C. Penney Company, Inc. (NYSE: JCP) and Kellwood Company today announced the launch of Fabulosity, a complete fashion sportswear line designed by Kimora Lee Simmons to be sold exclusively at JCPenney. The new collection, created for JCPenney's Juniors customer, will debut in JCPenney stores and online at jcp.com in July, just in time for the Back-to-School season.

Inspired by the glamorous lifestyle of former runway model Kimora Lee Simmons, Fabulosity embodies a lifestyle of confidence, beauty and fashion sense, all at a smart price. Renowned for ...

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