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Article: Miller Brewing Company Changing the Look of Its Iconic Miller Lite Packaging.
- Article from:
- PR Newswire
- Article date:
- March 31, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ultimate Light Beer Receives Updated Visual Identity Befitting of World Beer Cup Champion
MILWAUKEE, March 31 /PRNewswire/ -- Miller Brewing Company announced it has designed new packaging for its four-time World Beer Cup gold award winner and top selling brand, Miller Lite.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM168-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM168-b )
Beginning in April 2008, beer drinkers across the country will notice a new differentiating signature look adorning all Miller Lite bottles, cans, packaging, point-of-sale materials and signage in stores and on delivery trucks. It's been ...