Article: Miller Brewing Company Changing the Look of Its Iconic Miller Lite Packaging.

Article: Focusing on Carbs; New Ads Say Miller Lite Has Only 3.2 Carbohydrates -- Half the Carbs of Its Main Competitor.
PR Newswire;  October 20, 2003 ;     463 words ......Miller Brewing Company debuted three...weekend under Miller Lite's Amazing...simply about Miller Lite facts, says...Marketing, Miller Brewing Company, and because...low-carbohydrate Miller Lite. Miller Brewing Company ...

Article: Miller Lite Continues as Exclusive Beer Sponsor of Dallas Cowboys with Ground-Breaking 12-Year Deal.
PR Newswire;  May 27, 2008 ;     700+ words ......PRNewswire/ -- Miller Brewing Company and the Dallas...partnership, securing Miller Lite's exclusive sponsorship...team in person, Miller Lite will be there...sponsors. Miller Brewing Company is one of the...group. In 2008, Miller Lite's Vive ...

Article: Miller Lite Raises More Than $500,000 for Muscular Dystrophy Association.
PR Newswire;  September 10, 2008 ;     700+ words ......drinking-age consumers donated their Miller Lite bottle caps at collection points located...Harley-Davidson's 105th anniversary. Miller Lite is donating the maximum $100,000 to MDA based on the number of Miller Lite caps collected. Teaming up with Harley-Davids...supporting a good ...

Article: Miller Lite Raises More Than $500,000 for Muscular Dystrophy Association
U.S. Newswire;  September 10, 2008 ;     700+ words ......drinking-age consumers donated their Miller Lite bottle caps at collection points located...Harley- Davidson's 105th anniversary. Miller Lite is donating the maximum $100,000 to MDA based on the number of Miller Lite caps collected. "Teaming up with Harley-Davids...supporting a good ...

Article: Miller Launches New Spots to Differentiate Miller Lite as the Ultimate Light Beer by Design.
PR Newswire;  March 15, 2007 ;     569 words ......Communicating Miller Lite as 'Better...differentiate Miller Lite from its competitors, Miller Brewing Company today announced...launching a new Miller Lite marketing campaign...campaign will star Miller Lite as the Ultimate...ads, which ...

Article: Miller Lite Reinvigorates Brand With A New Attitude; A New Look and A New Energy Redefine the Creator of the Light Beer Category.
PR Newswire;  January 8, 2003 ;     513 words ......new attitude for Miller Lite, the creator of the...beer drinkers see Miller Lite. Miller Brewing Company is unveiling a new...drinker's experience with Miller Lite, said Bob Mikulay...include a special Miller Lite calendar. Miller Lite ...

Article: Miller Lite Providing Ultimate Reward for Pro Sports' Champions.
PR Newswire;  May 29, 2008 ;     566 words ......Beer Offering Free Miller Lite To Members of Championship...in all of sports, Miller Lite today announced...ultimate prize -- free Miller Lite for a year, where...a champion, it's Miller Lite. Thirty-five years ago, Miller Brewing Company ...

Article: Miller Ups Ante for Kurt Busch's First Race in Miller Lite Car.
PR Newswire;  February 14, 2006 ;     490 words ......PRNewswire/ -- Miller Brewing Company announced today that it...at the wheel of the #2 Miller Lite Dodge by giving legal...first race in that famed Miller Lite car, Busch said...to roll. About Miller Brewing Company: As one of America's oldest brewers, ...

Article: Miller Lite Bottle Caps Equal Cash for MDA This Summer.
PR Newswire;  May 22, 2008 ;     700+ words ......PRNewswire/ -- Miller Brewing Company will donate 10...MDA) for every Miller Lite bottle cap collected...enough to choose Miller Lite. This summer...caps to Miller Brewing Company, Attention Miller...brewers, Miller Brewing ...

Article: Miller Lite Introduces Breakthrough Aluminum Pint.
PR Newswire;  September 24, 2008 ;     547 words ......aluminum pint bottle that enhances the Miller Lite taste experience. The pint's wider opening provides a smoother flow to enhance the Miller Lite taste experience; the aluminum cools...lock in freshness. The great taste of Miller Lite gets even better when it's enjoyed from...Leech, ...

Article: Miller Lite Issues 2007 NASCAR Challenge to Budweiser -- Baseball Stadium Naming Rights on the Line.
PR Newswire;  February 9, 2007 ;     700+ words ......performance of the #8 Budweiser team. Miller Lite today announced its 2007 NASCAR challenge...Cardinals. The challenge, introduced by Miller Lite last season, pits the #2 Miller Lite car against the #8 Budweiser car, with...winning the wager for his sponsor. If the Miller ...

Article: Miller Lite Revs up for Harley-Davidson 105th Anniversary Celebration.
PR Newswire;  September 24, 2007 ;     700+ words ......Motorcycles MILWAUKEE, Sept. 24 /PRNewswire/ -- Miller Lite is inviting millions of Harley-Davidson...90th anniversary celebration in 1993, Miller Lite will be the exclusive malt beverage sponsor...p's American-style Light Lager category, Miller Lite will feature a national summer ...

Article: Specially Designed Miller Lite Cans Toast Broncos' Super Bowl XXXII Win
PR Newswire;  January 26, 1998 ;     276 words ...It's 'Miller Time' for Fans of the World...PRNewswire/ -- Miller Brewing Company is toasting the first-time...producing a special-edition Miller Lite commemorative can that...definitely a Miller Time. Miller Lite is the official beer...non-alcohol beer. SOURCE ...

Article: Miller Lite and Gridiron Greats Partnering to Raise Money for Former Players' Fund.
PR Newswire;  January 15, 2008 ;     700+ words ......former players in need. To raise money, Miller Lite is donating 25 cents for every Miller Lite Super Party 30-pack and 5 cents for every Miller Lite Super Party bottle sold in Arizona between Jan. 1 and Feb. 3, 2008. Miller Lite also will offer a series of eBay ...