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Article: Private Label from a Consumer Perspective.
- Article from:
- Business Wire
- Article date:
- April 1, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c87392) has announced the addition of "Private Label from a Consumer Perspective" to their offering.
One of the most important features of the future of private label brands is only recently coming to the attention of forward-thinking marketers. Over the past several years our ethnographic research has identified a clear trend occurring at the intersection of retail and private label whereby critical components of the retail and brand experience (in this case, we're speaking of the retail brand) appear to be working synergistically to create a highly differentiated private label ...