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Article: IndyCar Series Teams Up With Coca-Cola.
- Article from:
- Business Wire
- Article date:
- April 1, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Coca-Cola to Become Official Sponsor of IndyCar Series Through 2010
INDIANAPOLIS -- The IndyCar Series today announced a major multi-year agreement with Coca-Cola North America that will make Coca-Cola, one of the world's most recognized brands, an official sponsor of the IndyCar Series through 2010.
The agreement builds on Coca-Cola North America's relationship with the Indianapolis Motor Speedway and the Indianapolis 500, which dates back decades. Through this expanded association, Coca-Cola will develop retail marketing programs to help enhance the IndyCar racing experience for fans throughout the season.
This new partnership follows the ...