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Article: Selective attention to online political information.(Report)
- Article from:
- Journal of Broadcasting & Electronic Media
- Article date:
- March 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Selective attention is an important concept in communication, both because of its role in the limited effects paradigm and its intuitive power in describing how the media are used. It is what Chaffee and Miyo call an "enduring generalization" from the earliest studies about political campaigns (e. g., Lazarfeld, Berelson, & Gaudet, 1948). Because it is intuitively compelling and broadly understood, it has endured in textbooks and everyday thinking despite inconsistent empirical evidence and critical research reviews (most notably, Sears & Freedman, 1967).
Like most ideas in communication research, selective attention is repeatedly studied in the same way. Of ...
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