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Article: What's new in cosmetic R&D? Most research and new product development is focused on natural materials and actives that combat the signs of aging.
- Article from:
- Household & Personal Products Industry
- Article date:
- March 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DURING THE PAST five years, companies took different routes to maximizing R&D spending by building multifunctional, companywide capabilities that can provide them with a sustainable competitive advantage. These moves come at a time when consumers want value-added cosmetics that offer the scientific advantages of prestige brands, but cost less and are available in convenient mass market outlets. They crave quality-of-life enhancing products. There has been explosion of new high-tech cosmetics that has helped fuel the continuing stream of product innovations that have revolutionized the beauty and fashion industries.
Brands are now ...