Article: "Barbie(R) Tech" Team Delivers Keynote Address at the 2nd Annual Virtual Worlds Conference in NYC.(Conference news)

Article: 'Barbie Girls' Site Is Open for Play
Wireless News;  April 27, 2007 ;     700+ words ... ... Wireless News 04-27-2007 'Barbie Girls' Site Is Open for Play WIRELESS ... NEWS-April 27, 2007-'Barbie Girls' Site Is Open for Play ... moment," Scothon said. "Barbie Girls merges these different parts ... experience in both real and virtual worlds." The Barbie Girl device ...

Article: Mattel, MTV Networks, IBM and Electric Sheep Company Executives ...
Business Wire;  March 13, 2008 ;     700+ words ...NEW YORK -- Virtual Worlds Management, the leading virtual worlds media company, announced ... intellectual property with virtual worlds. Thirty three companies ... initiatives, which include the Barbie Girls[TM] platform, Barbie ...

Article: Mattel launches Barbie Girls' world.(Internet ...
DM News;  May 7, 2007 ;     700+ words ... ... send e-mail. The virtual world is called Barbie Girls, and it is being released in two stages ... component to unlocking additional material on the Barbie Girls' Web site. Barbie Girls is the result of listening to what girls want ...

Article: `Virtual' worlds luring children Online social ...
The Boston Globe;  August 27, 2007 ;     700+ words ... ... audio files. Others are "virtual worlds," similar to popular adult ... gone virtual. Mattel's Barbie Girls online community, opened ... Mattel will soon begin selling Barbie Girls dolls. Each $59.95 doll ... player and a sign-up for the Barbie Girls online world. Rosie O ...

Article: Barbie girls get roadshow invite Hundreds of lucky ...
Grimsby Telegraph;  September 13, 2007 ;     448 words ... ... Barbie MP3 players to give away. The Barbie Girls national tour will hit Ramsdens' Toy ... fans will be able to try out the new Barbie Girls Console and learn about the brand ... simple question: Which store will the Barbie Girls national tour visit on Saturday? Answers ...

Article: The hottest thing in kids marketing? Imitating Webkinz; Bratz, ...
Advertising Age;  October 8, 2007 ;     700+ words ... ... would be remiss to dismiss virtual worlds as a fad. In fact, the ... alone. Mattel launched a "Barbie Girls'' site in April that now ... million registered users. The Barbie Girls doll-shape MP3-player ... are called "puffles.'' Barbie Girls can adopt pets and shop ...

Barbie Girls Mattel
AP Images;  November 23, 2007 ;     209 words ...One of the hottest toys in the entire toy industry and one of the most exciting tech gadgets introduced for girls this holiday is Barbie Girls(TM). (Photo: Business Wire)