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Article: California Consumers Quickly Embrace New Real California Milk Seal.
- Article from:
- Business Wire
- Article date:
- April 3, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Research Shows High Awareness and Purchase Intent Just Months after Launch
SOUTH SAN FRANCISCO, Calif. & MODESTO, Calif. -- California consumers are quickly embracing the new Real California Milk seal introduced in late 2007 by the California dairy industry. According to research conducted for the California Milk Advisory Board (CMAB) by OTX Research, just three months after the launch of the new milk seal, 94 percent of Californians surveyed report they have seen Real California Milk advertising and promotions, and 89 percent report an intent to purchase milk and other dairy products bearing the seal.
"The research shows that the seal is resonating with ...