Article: Whole Foods Market(R) Celebrates Parmigiano Reggiano(R) With a 'Crack Heard Around the World'.

Grocer Seeks Guinness World Record(TM) on April 12 by Simultaneously Cracking Open Hundreds of Wheels of Aged Parmigiano Reggiano; Hosts In-Store Tasting Events to Celebrate Passion for This King of Cheese

AUSTIN, Texas, April 3, 2008 /PRNewswire-FirstCall/ -- Whole Foods Market , the world's leading natural and organic foods supermarket, announced today it will attempt a Guinness World Record for "Most Parmigiano Reggiano Wheels Ever Cracked" at the same time to honor the tradition and celebration of this beloved cheese.

"It will be the 'crack heard around the world' as we 'break open happiness' simultaneously at our 270 stores to try a feat worthy of ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!