Article: Vendors in battle of mindshare vs. market share; Nokia and Apple need both, for different reasons.(News)

Article: APPLE GAINS MARKET SHARE WORLDWIDE DATAQUEST ...
PR Newswire;  November 1, 1995 ;     700+ words ... ... increase in worldwide market share for Apple Computer, Inc. (Nasdaq ... calendar quarter of 1995, Apple's worldwide market share rose to 9.0 percent ... recently announced that Apple gained four points of market share in the U.S. K-12 ...

Article: APPLE TO CONSOLIDATE SALES AND MARKETING TO ACCELERATE ...
PR Newswire;  November 2, 1995 ;     700+ words ... ... Dataquest indicate that Apple has gained market share worldwide, with significant ... been developed to increase Apple's market share with home, commercial ... rapid growth has given Apple the highest market share of any non-Japanese company ...

Article: Clip-'n'-save Apple: the numbers nobody knows. (includes ...
Macworld;  July 1, 1996 ;     700+ words ... ... it to your fridge. "Apple can't survive with such a small market share." According to Automotive ... that would kill for Apple's 9 percent market share. (So would almost ... I say, who cares if Apple sells only 9 percent ...

Article: Apple at the crossroads; future hangs on market ...
Computer Shopper;  January 1, 1995 ;     700+ words ... ... the past year. Apple's R&D ... software, but limited market share--only 13 percent ... its platform. If Apple can get IBM to assume ... manufacturer. Broader market share of Mac-capable ... x86 growing fast, Apple must focus on an ... to help pick up market share. It ...

Article: Yes, they do like them Apples (Macs, that is); Nearly 5% ...
Advertising Age;  July 31, 2006 ;     700+ words ... ... fiscal third quarter. Apple shipped more than 1 ... on the cusp of a 5% market share-the company's biggest ... 1986, for instance, Apple had a 16% market share and was the No. 2 ... Even as late as 1990, Apple held a 10.7% share ...

Article: Firms lose taste for Apple as market share ...
Indianapolis Business Journal;  September 23, 1996 ;     700+ words ...Like so many bad apples, Macintosh computers ... Calif.-based Apple Computer Co.'s ... Corp. statistics, Apple market share of large and medium ... computer produced by Apple. Generally, a PC ... Mac. Although an apples-to-apples comparison ...

Article: Polished APPLE; Sparsely furnished but elegant, the ...
Star Tribune (Minneapolis, MN);  August 10, 2001 ;     700+ words ... ... to expand its sliver of market share, Apple Computer will open a sparsely ... help increase the firm's market share, said Ron Johnson, Apple's senior vice president ... users." Despite that, Apple's market share probably will never rise ...