Article: BSkyB overhauls Sky Bet to promote link to masterbrand.(British Sky Broadcasting Group PLC)(Brief article)

BSkyB is overhauling its Sky Bet gaming and betting business in order to drive growth across its portfolio of products and emphasise the "entertainment" link with the masterbrand.

The satellite broadcaster is putting Sky Bet, Sky Poker, Sky Bingo and Sky Vegas under the Sky umbrella, with Sky Bet axed as the overarching division name.

In addition, the identity of the four products is being revamped to incorporate a consistent look and feel with the Sky logo. The rebrand launches on April 15 and will cover all of Sky's betting and gaming services across linear TV, interactive TV, online and mobile services.

Division marketing director Ted ...

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