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Article: Logan, Robert K. The Alphabet Effect.(Book review)
- Article from:
- Communication Research Trends
- Article date:
- March 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Centre for the Study of Communication and Culture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Logan, Robert K. The Alphabet Effect. Cresskill, NJ: Hampton Press Inc., 2004. Pp. xi, 265. ISBN 1-57273522-8 (hbk.) $49.50.
As I finished the final chapter of this book that traces the impact of the alphabet on the development of Western Civilization from pre-history to the Internet, the Mother Goose rhyme "The House That Jack Built" came to mind. Remember how it goes?
"This is the house that Jack built." Through 10 ever-lengthening verses, it concludes: "This is the farmer sowing his corn that kept the cock that crowed in the morn, that waked the priest all shaven and shorn, that married the man all tattered and torn, that kissed the maiden all ...