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Article: Yogen Fruz set for jump in Japan.
- Article from:
- Ice Cream Reporter
- Article date:
- March 20, 2008
CopyrightCOPYRIGHT 2008 Ice Cream Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Canadian frozen yogurt chain Yogen Fruz has announced today that it has signed new partner and master franchisee Toyoda Sangyo Co. Ltd. to more than quintuple its store locations in Japan. The agreement calls for the development of 60 Yogen Fruz outlets throughout Japan over the next five years, adding to the 15 stores already operating in that country and managed by Toyoda Sangyo under the Yogen Fruz banner. In announcing the deal, Aaron Serruya, President of Yogen Fruz, noted, "Our franchising operations in Pacific Rim nations such as Singapore, Indonesia and Thailand have been consistently successful in terms of profitability and growth over the past decade. Japan ...
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