Article: 2008 Beacon Awards Winners: Cause Marketing.(Comcast Corp.)(MTV Networks Inc. VH1)(Brief article)

by Staff

Cable System 3

Bundle Up

Comcast

East Windsor, NJ

Comcast's New Jersey Region Marketing and Community Affairs Teams, along with Eastern Division PR exceeded expectations, conquering the challenge to design a high impact winter campaign to increase 'Triple Play' sales. Partnering with United Way and Burlington Coat Factory, the 'Bundle Up and Share the Warmth' campaign spiked new customer orders and created goodwill and positive press coverage throughout New Jersey.

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