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Article: In an ABSOLUT World All Men Are Created 'Equal' and Gay Marriage Is a Celebrated Reality.
- Article from:
- PR Newswire
- Article date:
- April 7, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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World's Most Iconic Vodka Unveils First-Ever Gay and Lesbian Creative as Part of its 'In An ABSOLUT World' Campaign
NEW YORK, April 7, 2008 /PRNewswire/ -- With its tongue planted firmly in its cheek, ABSOLUT(R) VODKA, the world's most iconic vodka, unveils its first-ever LGBT-specific creative stemming from its 'In An ABSOLUT World' campaign. Embracing both the humorous and socially conscious, ABSOLUT challenges the status quo by presenting a bold and optimistic worldview that speaks directly to gay men and women. The campaign visually answers the questions "what if everything in the world were approached with the same ideals that ABSOLUT approaches vodka?"
The ...
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