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Article: DIMA 2008 session looks at fulfilling pro print orders online.
- Article from:
- Digital Imaging Digest
- Article date:
- March 1, 2008
CopyrightCOPYRIGHT 2008 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With consumer work shrinking for many lab owners, serving the pro market may provide new sales opportunities. At aDIMA 2008 session in late January, three speakers presented their thoughts on handling pro orders.
Shaun Austin, owner of InLiqht Photographicx, Fullerton, Calif., was a professional wedding photographer before buying a lab 3 years ago, and he still shoots professionally on occasion. His experience on both sides of the equation gives him a unique perspective on how labs can meet the needs of professional photographers.
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He started his lab with the intention of serving the consumer market, but quickly discovered ...