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Article: Mushroom Council partners with Weight Watchers.(mushroom council update)
- Article from:
- Mushroom News
- Article date:
- March 1, 2008
CopyrightCOPYRIGHT 2008 American Mushroom Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Mushroom Council will partner with Weight Watchers, the world's leading weight management partner, as the official Pick of the Season sponsor from July through September 2008. The Council's Pick of the Season program is designed to support the Treasure Health, Treasure Mushrooms marketing platform by highlighting Weight Watchers' endorsement of mushrooms as a healthy food.
As part of the communication, one of mushrooms' hidden treasures will be highlighted--the fact that members can eat up to a two-cup serving of mushrooms, which has a POINTS[R] value of 0, and still stay on the plan. The POINTS[R] trademark helps guide the 5.7 million Weight Watchers members ...