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Article: BOOK REVIEW: Rich pickings.(Book review)
- Article from:
- Brand Strategy
- Article date:
- April 8, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Middle Class Millionaire: the Rise of the New Rich and How They are Changing America
By Russ Alan Prince and Lewis Schiff
Published by Currency $23.95 (#12.16)
Nick Murray, head of planning at Euro RSCG KLP, is entertained - but not entirely convinced - by The Middle Class Millionaire: the Rise of the New Rich and How They are Changing America
One can't avoid a sense of irony reviewing a book with this title as a US banking crisis accelerates, the dollar plummets and China marches inexorably towards number one world economy status.
However, this book is very much about the sort of attitudes and energy that built the ...