Article: Florida retailer keeps its products casual.(Company overview)

Stories by Marnee Smith

Leader's Casual Furniture in Sarasota is located on busy U.S. Highway 41, just a few blocks from Robb & Stucky. Although the area is replete with home furnishings stores, only Leader's is 100% dedicated to selling 'casual home furnishings.' As it states on its Web site, there are no formal cherry wood dining sets, no heavy black leather sofas - and no apologies for staying true to its casual roots.

Founded in 1971, Leader's Casual Furniture started in St. Petersburg, about 40 miles north of Sarasota, with a single showroom. A steady and consistent growth plan has expanded one showroom into 18 throughout Florida and has earned the ...

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