Article: TRA's Bill Harvey Honored with Advertising Research Foundation's 2008 Great Mind Award.

Article: TRA, Inc. Continues Its Expansion by Naming Bob Meyers ...
Electronics Newsweekly;  November 11, 2009 ;     700+ words ... ... business combined with his unique knowledge about TRA from serving on our advisory board makes him ... said Mark Lieberman, Chairman and CEO of TRA, Inc. Lieberman's co-founder, Bill Harvey, TRA's Vice Chairman and Chief Research Officer ...

Article: TRA Chooses Kognitio's WX2 as the Underlying Database ...
Internet Wire;  February 23, 2009 ;     700+ words ... ... databases. About TRA, Inc. TRA, Inc. (True ROI Accountability ... for their advertising spend. TRA has 1.5 million households ... industry measurement pioneer Bill Harvey, President and Co-Founder, TRA employs proprietary measurement ...

Article: TRA Introduces Media TRAnalytics 2.0.
Business Wire;  April 28, 2008 ;     700+ words ... ... Target Index (TTI) reports. TRA's engine has the ability to ... purchasing data in the same homes. TRA's Web-based research reports ... industry measurement pioneer Bill Harvey, President and Co-Founder, TRA employs proprietary measurement ...

Article: James O'Hara Joins TRA as Executive Vice President of ...
Business Wire;  May 6, 2008 ;     700+ words ... ... Target Index (TTI) reports. TRA's engine has the ability to ... purchasing data in the same homes. TRA's Web-based research reports ... industry measurement pioneer Bill Harvey, President and Co-Founder, TRA employs proprietary measurement ...

Article: Leading Advertising Measurement Executive Andrea Mezzasalma Joins ...
Business Wire;  February 9, 2009 ;     700+ words ... ... demographic data. About TRA, Inc. TRA, Inc. (True ROI Accountability ... for their advertising spend. TRA has 1.5 million households ... industry measurement pioneer Bill Harvey, President and Co-Founder, TRA employs proprietary measurement ...

Article: New TRA Data Reveal the Undiscovered Targeting Key to ...
Business Wire;  May 12, 2009 ;     700+ words ... ... emerged from 15 case studies using TRA's Media TRAnalytics[TM ... widespread spending cuts. The TRA case studies demonstrated that ... ROI-driving segment," said Bill Harvey, President and Co-Founder of TRA. "Copy testing has always ...

Article: TRA Chairman and CEO to Present at UBS Global Media and ...
Business Wire;  December 2, 2008 ;     638 words ... ... the globe. About TRA, Inc. TRA, Inc. (True ROI Accountability ... for their advertising spend. TRA has 1.5 million households ... industry measurement pioneer Bill Harvey, President and Co-Founder, TRA employs proprietary measurement ...