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Article: PC World and Macworld Announce the Addition of Jessica Lilie as VP, Strategic Intelligence.
- Article from:
- Business Wire
- Article date:
- April 8, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Market Research Veteran Joins Leading Technology Media Brands to Spearhead Research and Intelligence Strategies
SAN FRANCISCO -- Today, PC World and Macworld announced the appointment of Jessica Lilie as VP, Strategic Intelligence, a newly created position. In this role, Lilie will lead PC World and Macworld's market research efforts by leveraging both brands' online and offline platforms in new and exciting ways for technology marketers. She is charged with building upon the success of the organization by helping to gain insight on how best to connect with technology buyers in today's rapidly changing media landscape.
"We're very excited to have Jessica ...