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Article: Strategy Analytics: Virtual Worlds Deliver Escape and Sense of Place.
- Article from:
- Business Wire
- Article date:
- April 8, 2008
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Second Life Delivery Distinguishes Virtual Worlds from Internet Experience
BOSTON -- Using research sessions conducted in Boston and London, Strategy Analytics has explored key drivers and motivations likely to expand the adoption of virtual worlds for a wide range of applications. Over 70% of participants viewing Second Life for the first time perceive virtual worlds as a great opportunity for escape experiences. Over 75% believe virtual worlds are a great way to get an experience of a place.
"Virtual worlds are perceived to provide aspects of an experience that a wide range of consumers find compelling, and that aren't available through normal viewing ...