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Rugman, A. M.: The Regional Multinationals, MNEs and "Global" Strategic Management.

Rugman, A. M.: The Regional Multinationals, MNEs and "Global" Strategic Management, Cambridge: Cambridge University Press 2005

A Capsule Summary of the Book and its Review

In his book "The Regional Multinational", Alan M. Rugman identifies globalization as a myth. The author points out that--against the common belief--only very few MNEs are truly global and that most firms operate on a regional level instead.

Rugman's reasoning is based upon the results of a comprehensive empirical data collection of sales figures of 365 firms of the "Fortune Global 500" from the year 2001 presented in the book. The firms are classified as home-region oriented, bi-regional, ...

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