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Rugman, A. M.: The Regional Multinationals, MNEs and "Global" Strategic Management.
- Article from:
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Management International Review
- Article date:
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January 1, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 Gabler Verlag. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Rugman, A. M.: The Regional Multinationals, MNEs and "Global" Strategic Management, Cambridge: Cambridge University Press 2005
A Capsule Summary of the Book and its Review
In his book "The Regional Multinational", Alan M. Rugman identifies globalization as a myth. The author points out that--against the common belief--only very few MNEs are truly global and that most firms operate on a regional level instead.
Rugman's reasoning is based upon the results of a comprehensive empirical data collection of sales figures of 365 firms of the "Fortune Global 500" from the year 2001 presented in the book. The firms are classified as home-region oriented, bi-regional, ...