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Article: Strategy Analytics: Virtual Worlds Deliver Escape and Sense of Place; Second Life Delivery Distinguishes Virtual Worlds from Internet Experience.
- Article from:
- M2 Presswire
- Article date:
- April 9, 2008
CopyrightCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-9 April 2008-STRATEGY ANALYTICS: Strategy Analytics: Virtual Worlds Deliver Escape and Sense of Place; Second Life Delivery Distinguishes Virtual Worlds from Internet Experience(C)1994-2008 M2 COMMUNICATIONS LTD
RDATE:08042008
Boston, MA -- Using research sessions conducted in Boston and London, Strategy Analytics has explored key drivers and motivations likely to expand the adoption of virtual worlds for a wide range of applications. Over 70% of participants viewing Second Life for the first time perceive virtual worlds as a great opportunity for escape experiences. Over 75% believe virtual worlds are a great way to get an experience of a ...